Which of the Following Is an Example of a Multiple

question 153

Multiple Choice

Which of the following is an example of a multiple products, multiple market segments strategy?

• A) College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the United States.
• B) A new movie used several different movie trailers. One set of previews showed the action scenes in order to attract one audience and the other set showed romantic scenes to attract another audience.
• C) Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and litter boxes.
• D) Betty Crocker carries one line of cake mixes for people with conventional ovens and another line of cake mixes for people with microwave ovens.
• E) Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

---

Definitions:

Wertheimer

Max Wertheimer, a founder of Gestalt psychology, which emphasizes holistic processing and pattern recognition in perception.

Artificial Intelligence

The branch of computer science focused on creating systems capable of performing tasks that typically require human intelligence, such as understanding natural language and recognizing patterns.

Cognitive Psychology

An area of psychology focused on studying mental processes such as perception, memory, thinking, and problem-solving.

Predict

The act of forecasting future events or conditions based on current knowledge or past experiences.