One Test of Whether Marketing Research Should Be Done Is

question 197

Multiple Choice

One test of whether marketing research should be done is if

• A) different outcomes will lead to different marketing actions.
• B) multiple changes can be implemented simultaneously.
• C) interpreting the data can be done using a jury of executive opinions.
• D) the decision to undertake it is unanimous.
• E) there is a budget for the research.

---

Definitions:

Surviving Descendant

A direct blood relative of a deceased individual, such as a child or grandchild, who is entitled to inherit under the laws of intestacy.

Holographic Wills

Handwritten wills made by the testator, generally without formal witnessing, that may be legally binding in some jurisdictions.

Nuncupative Wills

Verbal wills made by a person in anticipation of imminent death, and witnessed by others, typically needing to meet specific legal standards to be valid.

Witnesses

Individuals who have directly seen an event, such as a crime or a transaction, and can provide a first-hand account of it.