Selling a Product to a Different Market Segment Usually Requires

question 83

Multiple Choice

Selling a product to a different market segment usually requires a different marketing action that, in turn, means greater costs. If increased revenues don't offset extra costs of this action, a marketer should

• A) increase the advertising budget.
• B) prune the product offerings.
• C) family brand the products.
• D) combine segments.
• E) group products into categories.

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Definitions:

Conceptual Frameworks

Structured plans or guides that help in research, understanding phenomena, or explaining relationships between concepts.

Community Care

Healthcare and social services provided in a community setting, aimed at helping individuals manage their health and well-being outside of hospital facilities.

Aging Population

Refers to a demographic trend in which the proportion of the population that is aged 65 years and over increases.

Program Management

The coordinated organization, direction, and implementation of a dossier of projects and activities that together achieve outcomes and realize benefits.