About 3 Percent of the Population Has Some Degree of Allergic

question 155

Multiple Choice

About 3 percent of the population has some degree of allergic reaction, usually mild, to preservatives used in salad bars. Restaurants might consider people with these allergies as a separate segment. To implement this segmentation strategy, restaurants would have to prepare a regular salad bar and a special salad bar for the allergies segment. This multiple product, multiple markets segment strategy would have the greatest difficulty meeting which of the following criteria used to form market segments?

• A) different needs of buyers among different segments
• B) similarity of needs of potential buyers within a segment
• C) simplicity and cost-effectiveness of assigning potential buyers to segments
• D) potential for increased profit and ROI
• E) potential of a marketing action to reach a segment

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Definitions:

Continuity

Refers to the psychological perspective that development occurs through a gradual, cumulative process rather than in sudden jumps.

Sign Stimuli

External sensory cues that trigger a fixed action pattern or innate behavioral response in an animal.

Innate Releasing Mechanisms

Biological processes or structures that trigger specific behaviors in response to certain stimuli.

Environmental Stimuli

External factors or conditions in the environment that can elicit responses or reactions from organisms.