Segmentation Based on Where Prospective Customers Live or Work Is

question 143

Multiple Choice

Segmentation based on where prospective customers live or work is referred to as

• A) zip code segmentation.
• B) geographic segmentation.
• C) trade area segmentation.
• D) district segmentation.
• E) NAICS code segmentation.

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Definitions:

Economic

Relating to the economy, or the comprehensive system involving the production, distribution, and consumption of goods and services.

Selective Understanding

The phenomenon of interpreting information in a way that aligns with pre-existing beliefs or opinions, ignoring conflicting data.

Political Beliefs

Individual or collective beliefs and ideologies regarding political systems, policies, and leaders.

Traditional Agenda-Setting

A theory in mass communication that suggests media doesn't tell us what to think, but rather what to think about by selecting which issues are highlighted.