A Group of Product or Service Items That Are Closely

question 110

Multiple Choice

A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a

• A) product class.
• B) product mix.
• C) product category.
• D) marketing category.
• E) product line.

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Definitions:

Workforce Diversity

The inclusion of individuals with a wide range of characteristics and traits, such as age, gender, ethnicity, and background, within an organization.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives, typically aiming at solving a problem or achieving a goal.

Globalization

The process of interaction and integration among people, companies, and governments worldwide, typically driven by international trade and investment and aided by information technology.

Multinational Businesses

Companies that operate, have offices, or produce goods and services in more than one country.