More Than Half of All U

question 17

Multiple Choice

More than half of all U.S. households are composed of only one or two persons, so Aunt Jemima offers one serving meals, such as its Ham & Egg Scramble and Oatmeal Pancakes. Aunt Jemima is using ________ as the basis to segment its market.

• A) usage rates
• B) usage patterns
• C) demographic characteristics
• D) behavior characteristics
• E) psychographic characteristics

Perform operations with complex numbers.

Apply addition and subtraction operations to algebraic fractions.

Understand how to use beginning, ending, or average values for ratios involving balance sheet figures.

Calculate cash flows from operating, investing, and financing activities.

---

Definitions:

Personality Structure

The organized pattern of behavioral and emotional characteristics, traits, and processes unique to an individual.

Instincts

The biologically determined and innate patterns of behavior that exist in both people and animals.

Defense Mechanisms

Unconscious strategies used by individuals to protect themselves from anxiety or unacceptable thoughts and feelings.

Projection

a defense mechanism where individuals attribute their own undesirable feelings, thoughts, or motivations to someone or something else.