A Positioning Approach That Involves Seeking a Less-Competitive, Smaller Market

question 164

Multiple Choice

A positioning approach that involves seeking a less-competitive, smaller market niche in which to locate a brand is referred to as

• A) competitive repositioning.
• B) head-to-head positioning.
• C) differentiation positioning.
• D) downsize positioning.
• E) product repositioning.

---

Definitions:

Sampling Bias

A statistical error that occurs when a sample is not representative of the population from which it is drawn, resulting in skewed findings.

Validity

Validity refers to the extent to which a test, measurement, or research study accurately reflects what it is intended to measure, ensuring that the results are truthful and reliable.

Mobile-first Approach

A design strategy that prioritizes optimization for mobile devices when creating websites or applications, considering limitations and capabilities of smaller screens.

Organizational Format

The structure or arrangement of content or elements within a document, presentation, or work, guided by principles of logic, clarity, and effectiveness.