Figure 10-1 -Very Infrequent Purchases and Limited Distribution Are Characteristic of Products

question 238

Multiple Choice

Figure 10-1

-Very infrequent purchases and limited distribution are characteristic of products that a prospective buyer may not initially want,which makes awareness essential.This type of consumer product is referred to as a(n)

• A)unsought product.
• B)shopping product.
• C)convenience product.
• D)specialty product.
• E)support product.