In Which Stage of the New-Product Development Process Is a SWOT

question 102

Multiple Choice

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?

• A)idea generation
• B)screening and evaluation
• C)business analysis
• D)development
• E)new-product strategy development

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Definitions:

Nutrition Counselors

Professionals who provide guidance and advice on diet, eating habits, and overall nutrition to improve health.

Print Materials

Refers to documents, brochures, books, and other materials that are printed on paper and intended for physical distribution.

Planning Process

A systematic approach to setting goals, developing strategies, and outlining tasks and schedules to achieve those goals.

Evaluation

The process of assessing or judging the value, nature, or quality of something, often to inform decisions or improvements.