In Which Stage of the New-Product Development Process Is a SWOT

question 102

Multiple Choice

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?

• A)idea generation
• B)screening and evaluation
• C)business analysis
• D)development
• E)new-product strategy development

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Definitions:

Internal Causes

Factors or reasons that originate within an individual or system, influencing outcomes or behaviors from the inside.

Motivation

The inner drive or process that stimulates and directs human behavior towards achieving goals.

Amount Of Information

The volume or quantity of data and knowledge accessible or required to make informed decisions.

Internal Versus External

A comparison between factors that are inside (internal) and outside (external) of an individual or entity, which can influence behavior or outcomes.