The Stage of the New-Product Development Process That Positions and Launches

question 241

Multiple Choice

The stage of the new-product development process that positions and launches a new product in full-scale production and sales is referred to as

• A)marketing program execution.
• B)disbursement.
• C)launch.
• D)commercialization.
• E)final distribution.

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Definitions:

Locus Of Control

Locus of Control is a psychological concept that describes the extent to which individuals believe they have power over the events in their lives, traditionally classified as either internal or external.

Behavior Potential

The likelihood of expressing a particular behavior in a specific situation, dependent on the reinforcement of the behavior.

Reinforcement

In behaviorism, a stimulus that increases the likelihood of a behavior being repeated.

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, which in turn increases or decreases the likelihood of that behavior being repeated.