Examlex
You decide to buy a new car. You talk to friends about it, research mechanical specifications in Consumer Reports, test-drive different makes and models, and compare prices at several dealerships. Into which classification of consumer products would your new car purchase fall?
Short-Term Inducement
Offers or incentives provided to consumers to encourage immediate purchase or engagement, often including discounts, coupons, or limited-time promotions.
Product Service
A combination of tangible products and intangible services provided to fulfill the needs or desires of customers.
Arouse Interest
To stimulate curiosity or concern about a subject or issue.
Sales Promotion
Marketing activities designed to temporarily boost sales by offering customers incentives or discounts.
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