Personality and Lifestyle Are Both Variables Used to Employ ________

question 101

Multiple Choice

Personality and lifestyle are both variables used to employ ________ segmentation.

• A) geographic
• B) behavioral
• C) attitudinal
• D) psychographic
• E) demographic

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Definitions:

Recession

A phase of short-term economic downturn characterized by decreased trading and industrial output, generally recognized by a drop in Gross Domestic Product across two consecutive quarters.

National Debt

The aggregate financial obligations incurred by a government of a country through borrowing.

Tax Revenue

The income gained by the government through taxation, which is then used to fund public services and governmental functions.

Budget

An estimate of income and expenditure for a set period of time.