In Addition to Seeking Ideas from More Well-Known Sources, Organizations

question 88

Multiple Choice

In addition to seeking ideas from more well-known sources, organizations also get ideas from universities, inventors, and smaller, nontraditional firms. For example, General Mills partnered with Brigham Young University to license its patent for

• A) scones with coffee-flavored cream frosting.
• B) an Omega-3 enriched SKU for the Philadelphia cream cheese line.
• C) a carbonated yogurt called Go-Gurt Fizzix.
• D) deep fried chicken skins for people who cannot eat pork.
• E) a crispy baked macaroni and cheese snack that can be eaten out of a bag like Cheetos.

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Definitions:

Anxiolytic

Referring to a drug or intervention that reduces anxiety by inhibiting anxiety-producing reactions in the brain.

Alcohol

A psychoactive substance with depressant effects, commonly consumed in beverages form and capable of altering mood, perception, and behavior.

Anxiolytics

Drugs that alleviate the symptoms of anxiety.

GABA

Short for gamma-aminobutyric acid, it is the primary inhibitory neurotransmitter in the central nervous system, playing a role in reducing neuronal excitability throughout the nervous system.