Figure 11-6 -Figure 11-6 Above Shows the Sequential Process of Building Brand

question 8

Multiple Choice

Figure 11-6
-Figure 11-6 above shows the sequential process of building brand equity.The second step is to establish a brand's meaning in the minds of consumers.This step consists of two dimensions,B and C,which represent

• A)brand performance and brand imagery.
• B)brand identity and brand emotion.
• C)consumer judgments and consumer feelings.
• D)brand awareness and consumer-brand connection.
• E)consumer feelings and brand imagery.

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Definitions:

Sex-linked Inheritance

A mode of inheritance that is associated with genes located on the sex chromosomes, often leading to traits or disorders manifesting differently in males and females.

X Chromosome

One of the two sex chromosomes, X and Y, that determine genetic sex. The X chromosome carries a significant number of genes responsible for various bodily functions.

Physical Contact

Interaction involving touch between individuals, which can influence emotional well-being and social bonding.

Autism

A developmental disorder characterized by challenges in social interaction, communication, and by restricted and repetitive behaviors.