Changing the Place an Offering Occupies in a Consumer's Mind

question 174

Multiple Choice

Changing the place an offering occupies in a consumer's mind relative to competitive products is referred to as

• A) product placement.
• B) perceptual mapping.
• C) product positioning.
• D) product repositioning.
• E) product differentiation.

Recognize the methods through which children segment and acquire vocabulary and grammar.

Understand the cognitive approaches to language acquisition.

Recognize the concept of the language acquisition device (LAD) and its role in language learning.

Understand the concept of need levels and their impact on buying behavior.

---

Definitions:

Base Year

A specific year against which economic growth is measured, serving as a standard point of reference for real value comparisons.

GDP Deflator

A measure of the price level calculated as the ratio of nominal GDP to real GDP times 100

Consumer Price Index

A measure that examines the weighted average of prices of a basket of consumer goods and services, such as transportation, food, and medical care, typically used as an indicator of inflation.

Inflation

The economic condition characterized by a general increase in prices and fall in the purchasing value of money over time.