Companies Can Choose from Several Different Branding Strategies

question 38

Multiple Choice

Companies can choose from several different branding strategies.Sears,with its Kenmore appliances and Craftsman tools,is using a ________ strategy.

• A)retailer branding
• B)multiproduct branding
• C)multibranding
• D)private branding
• E)mixed branding

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Definitions:

Zen Patriarch

A title given to spiritual leaders and founders within the Zen tradition of Buddhism.

Rinzai School

A sect of Zen Buddhism that emphasizes kensho (seeing one's true nature) and zazen (meditation) as the path to enlightenment, known for its use of koans.

Kano School

A dominant style of Japanese painting from the late 15th century to the 19th century, characterized by vivid colors and bold brush strokes, founded by Kano Masanobu.

Soto School

A school of Zen Buddhism that emphasizes meditation and the practice of zazen as a means to enlightenment, founded by Dogen in Japan.