Forward Integration Means

question 23

Multiple Choice

Forward integration means

• A)a retailer owns a manufacturing operation.
• B)a wholesaler owns a manufacturing operation.
• C)retailers form a strategic channel alliance with manufacturers to purchase products at better prices since they are able to place much larger orders.
• D)a producer owns an intermediary at the next level down in the marketing channel.
• E)all links in the distribution chain own stock in the manufacturer's company.

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Definitions:

Series of Ideas

A sequence or set of concepts that are related or connected in some way.

First, Second

Terms denoting order or sequence, often used in classifications, stages, or degrees of categorization.

Passive-Voice Sentence

A sentence construction where the subject of the sentence is acted upon by the verb, often obscuring who or what is performing the action.

Subject

The main topic or area of interest under discussion, investigation, or study.