A Contractual Vertical Marketing System Is an Arrangement Whereby

question 28

Multiple Choice

A contractual vertical marketing system is an arrangement whereby

• A) privately owned distributors and retailers integrate their efforts, on a contractual basis, to obtain greater functional economies and marketing impact than they could achieve alone.
• B) independent production and distribution firms integrate their efforts, on a contractual basis, to obtain greater functional economies and marketing impact than they could achieve alone.
• C) a manufacturer offers a limited number of franchise licenses to restrict the number of franchisees within a given geographical region.
• D) a firm reaches different buyers by employing two or more different types of channels for the same basic product.
• E) a firm formally designates by contract one channel member-whether producer, wholesaler, or retailer-to coordinate, direct, and support all other channel members.

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Definitions:

Superior Right Shoulder

An anatomical reference to the upper part of the right shoulder, indicating a location above and to the right of the torso.

Abdomen

The part of the body that lies between the thorax (chest) and the pelvis, containing most of the digestive organs among others.

Thoracic Cavity

The chamber of the body protected by the rib cage, containing the lungs and heart, among other organs.

Left Arm

The upper limb on the left side of the body, extending from the shoulder to the hand.