Sales Per Square Foot Is Calculated by Dividing

question 90

Multiple Choice

Sales per square foot is calculated by dividing

• A) profit margin by selling area in square feet.
• B) gross profit by selling area in square feet.
• C) total sales by selling area in square feet.
• D) return on investment by selling area in square feet.
• E) net sales by selling area in square feet.

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Definitions:

Word-Of-Mouth-Communication

The informal exchange of information, opinions, or recommendations about products or services between individuals, without paid advertising.

Customer Lifetime Value

The total worth to a business of a customer over the whole period of their relationship, estimating the net profit attributed to the entire future relationship with a customer.

Cannibalization

A situation in which a new product or service significantly reduces the sales or market share of an existing product or service offered by the same company.

Co-Branding

A marketing partnership between at least two different brands of goods or services to leverage the strength of each brand.