The Horizontal Dimension of the Retail Positioning Matrix Is

question 251

Multiple Choice

The horizontal dimension of the retail positioning matrix is

• A)depth of product line.
• B)value added.
• C)relative market share.
• D)breadth of product line.
• E)stage in the retail life cycle.

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Definitions:

Extra Utility

The additional satisfaction gained from consuming one more unit of a good or service.

Production Possibilities Curve

A graph that depicts the maximum feasible amounts of two commodities that a business can produce when those commodities compete for limited resources.

Technological Advance

The process of developing new technologies or improving existing ones to increase productivity or solve problems.

Soil Fertility

The ability of soil to provide essential nutrients to plants in adequate amounts for growth.