Recent Research Indicates That the Timing of ________ Might Affect

question 217

Multiple Choice

Recent research indicates that the timing of ________ might affect future sales because frequent promotions increase consumers' ability to remember regular prices.

• A)seasonal markdowns
• B)original markups
• C)future markups
• D)maintained markups
• E)markdowns

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Definitions:

Contact Hypothesis

A theory which posits that under certain conditions, interpersonal contact is one of the most effective ways to reduce prejudice between majority and minority group members.

Operant Behavior

Behavior that operates on, or manipulates, the environment.

Respondent Behavior

Behavior that occurs as an automatic response to some stimulus, often conditioned by previous experiences.

Maladaptive Behavior

Actions or tendencies that negatively affect an individual's ability to function adequately in work, relationships, or other areas of life.