In the Hierarchy of Effects, an Increase in the Consumer's

question 304

Multiple Choice

In the hierarchy of effects, an increase in the consumer's desire to learn about some of the features of the product or brand is referred to as the ________ stage.

• A) adoption
• B) exploration
• C) awareness
• D) interest
• E) trial

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Definitions:

Subjective Well-being

An individual's perceived quality of life based on their own standards and criteria, often related to their emotional and mental states.

Do-good, Feel-good Phenomenon

The psychological effect where individuals experience positive emotions and improved well-being after performing altruistic acts or helping others.

Positive Traits

Characteristics or qualities that are viewed positively and contribute to the emotional and psychological well-being of an individual.

Social Ecology

A field that studies the relationships between people and their environment, emphasizing the social, institutional, and cultural contexts of environmental problems.