The Promotional Mix Refers to

question 206

Multiple Choice

The promotional mix refers to

• A) the three underlying appeals used that make promotions effective: sex appeal, humor appeal, and fear appeal.
• B) the combination of both paid and nonpaid marketing tools used to promote product interest.
• C) the set of promotional tools designed to motivate prospective buyers to purchase products and services: awareness, interest, evaluation, trial, and adoption.
• D) the composition of the objectives of the promotion: to inform, to persuade, to remind, and to phase out.
• E) the combination of one or more communication tools used to inform prospective buyers about the benefits of the product, persuade them to try it, and remind them later about the benefits they enjoyed by using the product.

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Definitions:

Truth-in-Lending Act

Legislation from the federal government in the United States intended to support the well-informed utilization of consumer credit by mandating the disclosure of its conditions and costs.

Restrictive Covenant

A clause in a contract that limits certain actions of the parties involved, often to protect business interests or preserve confidentiality.

Mortgage Reform and Anti-Predatory Lending Act

U.S. legislation aimed at improving the transparency of the mortgage process and protecting borrowers from unfair, deceptive, or predatory lending practices.

Subprime Mortgages

Loans granted to borrowers with lower credit ratings due to the perceived higher risk of default, often resulting in higher interest rates.