Direct Marketing Refers to

question 18

Multiple Choice

Direct marketing refers to

• A) individualized communications programs specifically designed with a single customer in mind because the item being sold is unique to that customer.
• B) a promotional alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.
• C) a new form of retail outlet with convenient locations.
• D) a sales strategy whereby the exchange takes place at the time of engagement, such as selling produce at a local farmer's market.
• E) a form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services.

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Definitions:

Environment

The surrounding conditions and influences affecting the growth, development, or existence of organisms or objects.

Self-Assessment

The process by which an individual evaluates their own abilities, performance, and qualities, often in a professional context.

Big Five

A psychological theory that identifies five basic dimensions of personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Positive and Negative Emotions

The range of feelings that can influence behavior and perception, with positive emotions including happiness and joy, and negative emotions including sadness and anger.