Which of These Promotional Elements Has the Highest Cost Per

question 234

Multiple Choice

Which of these promotional elements has the highest cost per contact or exposure?

• A) advertising
• B) personal selling
• C) sales promotion
• D) publicity
• E) public service announcements

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Definitions:

Binocular Disparity

The difference in the images received by the two eyes due to their different positions, which contributes to depth perception.

Binocular Disparity

The difference in the visual images that each eye perceives because of the eyes’ horizontal separation; the basis of stereoscopic vision.

Convergence

A term that refers to the coming together of two or more things; in a physiological context, it describes the inward movement of the eyes toward each other when focusing on a close object.

Closure

The psychological tendency to seek a coherent and logical ending to an open issue or incomplete task.