When Employing a Push Strategy, a Manufacturer

question 226

Multiple Choice

When employing a push strategy, a manufacturer

• A) advertises a great deal to its wholesalers, retailers, and ultimate consumers with the use of nationwide advertising campaigns.
• B) directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product.
• C) forces a retailer to promote its products by placing national ads in local newspapers.
• D) directs its efforts in the form of advertising and sales promotions to ultimate consumers to encourage them to ask the retailer for the product.
• E) directs retailers to promote one product over another to help balance fluctuations in inventory.

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Definitions:

Generate And Exploit

A strategy that involves creating new ideas, products, or processes and making use of them to achieve competitive advantage or market success.

Minimize Or Shed

Strategies employed to reduce, remove, or delegate non-core business activities or assets to focus on primary objectives.

Opportunity-Seeking Processes

The methodologies or approaches used by individuals or organizations to identify and exploit potential opportunities for growth or improvement.

Ownership Mind-Set

A way of thinking characterized by taking responsibility, showing initiative, and actively managing one's assets or area of control.