The Olympics Have Become a Very Visible Example of a Comprehensive

question 269

Multiple Choice

The Olympics have become a very visible example of a comprehensive integrated communication program. For organizers, primary importance is placed on

• A) advertising and personal selling.
• B) personal selling and public relations.
• C) public relations and publicity.
• D) sales promotion and direct marketing.
• E) direct marketing and personal selling.

---

Definitions:

Diminishing Returns

Diminishing Returns is an economic principle stating that as more investment is made in a particular area, the rate of profit from that investment, after a certain point, begins to decrease.

Total Labor Units

The total quantity of labor hours or labor efforts utilized in the production of goods or services.

Frames Per Day

A measure of productivity in animation or film production, indicating the number of frames produced in a single day.

Wage

The fixed regular payment earned for work or services, typically paid on a daily or weekly basis.