During the Implementation Phase of an IMC Program,a Firm Will

question 236

Multiple Choice

During the implementation phase of an IMC program,a firm will ________ and carry out promotion.

• A)posttest the promotion
• B)design the promotion
• C)state the mission
• D)identify possible advertising or promotional firms
• E)pretest the promotion

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Definitions:

Users

Individuals or entities that utilize products or services for their intended purpose or benefit.

Consume

The act of using up a product or service, often involving the purchase of goods for personal use.

Buying Center

A group of individuals within an organization who are involved in making a purchasing decision.

Deciders

Individuals or groups within an organization responsible for making final purchasing or policy decisions.