Commonly Used Forms of Direct Marketing Like Direct Mail and E-Mail

question 186

Multiple Choice

Commonly used forms of direct marketing like direct mail and e-mail have response rates between

• A) 1percent and 11percent.
• B) 12percent and 26percent.
• C) 28percent and 40percent.
• D) 41percent and 48percent.
• E) 49percent and 60percent.

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Definitions:

Intercepts

Points where a graph crosses the axes of a coordinate system, typically identified as x-intercepts (where the graph crosses the x-axis) and y-intercepts (where it crosses the y-axis).

Parabola

A symmetric curve formed by all the points at an equal distance from a point called the focus and a line called the directrix.

Upward

In a direction towards a higher position or level.

Downward

A direction toward a lower position or point.