Examlex
Assume the following information: The cost of a full-page color ad in the U.S.national edition of The Wall Street Journal (newspaper) is $327,897 and its U.S.audience size is 1,566,027.The cost of a full-page color ad in the U.S.national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000.The cost of a 30-second ad on the most recent Super Bowl telecast is $3,800,000 and has an audience size of 108,400,000.Using this information,which of the following is the most appropriate metric to use to determine which medium would provide the most efficient use of your limited resources?
Mismatched
Not properly or suitably matched; often used in the context of DNA sequences where bases do not align properly.
Littoral Lake Zone
The shallow area around the perimeter of a lake where light reaches the bottom, supporting aquatic plants.
Benthic Zone
The ecological region at the lowest level of a body of water such as an ocean or a lake, including the sediment surface and some sub-surface layers.
Eutrophic
Describes water bodies rich in nutrients leading to dense plant life and algae growth, which can deplete oxygen levels and harm aquatic life.
Q26: When Macy's places a link to its
Q27: The American Association of Advertising Agencies reports
Q105: What are the strengths/advantages and weaknesses/disadvantages of
Q114: When Margot called the toll-free number to
Q188: What are the strengths/advantages and weaknesses/disadvantages of
Q198: Which promotional element is particularly important to
Q224: Salespeople called _ typically answer simple questions,take
Q234: Gross rating points (GRPs)are determined by the
Q256: An e-mailed announcement that was sent to
Q303: The Dial Soap ad with the tag