A Marketing Manager at an Auto Company Computed Its Promotion-To-Sales

question 146

Multiple Choice

A marketing manager at an auto company computed its promotion-to-sales ratio, that of the major competitor, and the auto industry itself. She found that the company's ratio was 2.8 percent, the competitor's ratio was 4.5 percent, and the auto industry average was 6.7 percent. She then realized

• A) she was spending too little on promotional efforts.
• B) she needed to explain these numbers to her boss, especially in relation to the industry.
• C) the competitor shortly would be taking market share from the company.
• D) she spent her promotional dollars effectively.
• E) overall the industry was wasting money on ineffective sales promotions such as cash-back offers.

---

Definitions:

Assimilationist Politics

Policies or practices aimed at absorbing minority groups into the dominant culture, often at the expense of erasing the minorities' original cultures.

LGBTQ Inclusion

Efforts and policies designed to ensure that individuals who identify as lesbian, gay, bisexual, transgender, and queer are accepted and integrated into all aspects of society.

Heterosexuality

A sexual preference defined by feeling romantically or sexually attracted to people of the opposite gender.

Historical Developments

The study of how specific events, cultures, and societies have evolved over time.