Advertising Studies Indicate That with Repeated Exposure to Advertisements Consumers

question 241

Multiple Choice

Advertising studies indicate that with repeated exposure to advertisements consumers respond more favorably to

• A) marketing channels.
• B) brand extensions.
• C) services from small provides.
• D) complex ideas.
• E) fad products.

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Definitions:

Working Self-Concept

A subset of an individual's self-knowledge that is actively processed and can vary depending on context.

Idealized Image

A conception of something in its most perfect form or a fantasy of how one wishes things could be.

Working Self-Concept

The active, momentary conception of oneself that depends on the situation and the social context.

African American

An ethnic group consisting of Americans with ancestry from Black racial groups of Africa.