Which of the Following Statements About Comparative Advertising Is True

question 100

Multiple Choice

Which of the following statements about comparative advertising is true?

• A)Comparative advertisements are illegal in the United States.
• B)Comparative advertisements are disliked by most consumers and thus attract negative attention for the advertiser's brand.
• C)Comparative advertisements need market research to provide legal support for their claims.
• D)Comparative advertisements are a form of institutional advertising.
• E)Comparative advertisements are rarely constructed to be persuasive.

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Definitions:

GAAP

GAAP, which stands for Generally Accepted Accounting Principles, is a set of accounting standards and conventions that guide how financial statements are prepared and reported.

IFRS

International Financial Reporting Standards, a set of accounting standards developed by the International Accounting Standards Board (IASB) that aims to ensure transparency and comparability of financial statements globally.

Expenses

Outflows of resources or incurring of liabilities from a company's operations, including costs for materials, labor, and overhead required to generate revenue.

GAAP

Generally Accepted Accounting Principles, which are a standardized set of accounting rules, procedures, and conventions for reporting financial information.