Examlex
The owners of a small bar and grill want to run an ad on local radio in the small town where the business is located.Their objective is to create awareness for the restaurant among the town's consumers.Which of the following measures should be used to assess the number of different people or households exposed to the advertisement?
Normative Influence
A type of social influence that leads to conformity, motivated by a fear of social rejection.
Informational Influence
Refers to the effect of relying on others for information in ambiguous situations, leading to conformity.
Autokinetic Effect
A phenomenon where a stationary, small point of light in a dark room appears to move because of involuntary eye movements.
Adriatic Sea
A body of water located between the eastern coastline of Italy and the western coast of the Balkans, known for its tourism and biodiversity.
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