As a Performance Measure for Social Networks, the Number of Page

question 62

Multiple Choice

As a performance measure for social networks, the number of page views divided by visitors in a given time period is referred to as

• A) gross page views.
• B) the average page views per visitor.
• C) average website hits.
• D) the average website view rate.
• E) the overall interaction rate.

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Definitions:

Financial Objectives

The specific, measurable financial goals of an organization, including profit targets, revenue growth, and return on investment.

Return On Marketing Investment

A metric used to measure the effectiveness of a marketing campaign, calculated by dividing the revenue generated by the marketing effort by the cost of the marketing activity.

Marketing Accountability

Refers to the responsibility of marketers to design, execute, and evaluate marketing strategies and campaigns that achieve measurable returns on investment (ROI).

Situation Assessment

The process of evaluating the current state of a situation to identify opportunities, challenges, and factors that could influence decision making.