What Is the Challenge Presented to Brand Managers by Social

question 63

Multiple Choice

What is the challenge presented to brand managers by social media advertising?

• A)Brand managers need to realize that social media are less likely to have a marketing objective of immediate sales than traditional media.
• B)Brand managers need to convince social networks to post their ads free of charge.
• C)Brand managers need to create "universally appealing" ads since they cannot target specific demographics on social networks.
• D)Brand managers have difficulty estimating how many users have clicked on their ads,which leads to problems in assessing an ad's effectiveness.
• E)Brand managers need to realize that there are only a few social networks to advertise on.

---

Definitions:

Operational Definitions

Clear, precise descriptions of the terms or concepts used in research that specify the actions or operations required to measure or identify them.

Research Variables

Elements or characteristics within a study that are subject to change and can influence the outcome of the research.

Own Observations

Refers to the direct observations or findings made by an individual, typically in the context of conducting research or an investigation.

Research Topics

Specific subjects or areas that are investigated, studied, or explored in academic or professional settings.