All of the Following Statements Are True About Using Sex

question 226

Multiple Choice

All of the following statements are true about using sex appeals in advertising except which?

• A)Sexual content is most effective when there is a strong fit between the use of a sex appeal in the ad and the image and positioning of the brand.
• B)Sex appeals increase attention by helping advertising stand out in today's cluttered media environment.
• C)Sexual content in ads does not always lead to changes in recall,recognition,or purchase intent.
• D)Sex appeals can be found in almost any product category,from automobiles to toothpaste.
• E)When using sex appeals,the advertiser must be sure that the appeal is strong enough to get the audience's attention and concern but not so strong that it will lead them to tune out the message.

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Definitions:

American-Philippine Conflict

Refers to a period of armed conflict between the United States and Filipino revolutionaries from 1899 to 1902, resulting in the Philippine-American War.

Black Soldiers

African American military members who have served in various capacities and conflicts, often facing racial discrimination.

American Colony

Regions or territories controlled and settled by the United States, especially during the period of expansion and imperial acquisition in the 19th and early 20th centuries.

Philippines

is a Southeast Asian country consisting of more than 7,000 islands, known for its diverse culture, history, and scenic beauty.