All of the Following Statements Are True About Newspapers Except

question 321

Multiple Choice

All of the following statements are true about newspapers except which?

• A)Local retailers often use newspapers as their sole advertising medium.
• B)Newspapers are generally limited to ads that call for an immediate customer response.
• C)National advertising campaigns rarely include this medium except in conjunction with local distributors of their products.
• D)A long lead time is needed to place an ad in a local newspaper.
• E)Newspapers have excellent reach potential.

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Definitions:

Tangible Costs

Costs associated with an investment that can be measured directly in monetary terms, like materials, labor, and expenses.