Which of the Following Statements About Inquiry Tests Is Most

question 166

Multiple Choice

Which of the following statements about inquiry tests is most accurate?

• A)In inquiry tests,a question such as,"What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• B)In inquiry tests,additional product information,product samples,or premiums are offered to an ad's readers or viewers,and ads generating the most requests are presumed to be the most effective.
• C)Inquiry tests involve studies such as controlled experiments and consumer purchase tests.
• D)In an inquiry test,respondents are asked questions to measure changes in their attitudes after an advertising campaign,such as whether they had a more favorable attitude toward the product advertised.
• E)In an inquiry test,respondents are first shown an ad and then asked whether their previous exposure to it was through reading,viewing,or listening.

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Definitions:

Michael Worth

A scholar and author known for his contributions to the field of nonprofit management and philanthropy.

Values

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Principles

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McKinsey & Company's Capacity Framework

A strategic tool developed by the consulting firm to help organizations assess and build their capability to achieve their goals effectively.