Which of the Following Statements About Sales Tests Is Most

question 287

Multiple Choice

Which of the following statements about sales tests is most accurate?

• A)In sales tests,additional product information,product samples,or premiums are offered to an ad's readers or viewers,and ads generating the cost inquiries are presumed to be the most effective.
• B)In sales tests,a question such as,"What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• C)Sales tests involve studies such as controlled experiments and consumer purchase tests to measure retail sales.
• D)In a sales test,respondents are asked questions to measure changes in their attitudes after an advertising campaign,such as whether they had a more favorable attitude toward the product advertised.
• E)In a sales test,respondents are first shown an ad and then asked whether their previous exposure to it was through reading,viewing,or listening.

---

Definitions:

Nonfamily Professionals

Individuals who are employed in family-owned businesses but are not members of the owning family, bringing external expertise and perspectives.

Employee Referrals

A recruiting strategy where current employees recommend potential candidates for open positions within the organization.

Executive Recruitments

The process of identifying and hiring individuals for senior-level managerial or administrative roles within an organization.

Job Analysis

The process of studying and collecting information about the content and human requirements of jobs, as well as the context in which jobs are performed.