What Is Meant by "Convergence" of Real and Digital Worlds

question 82

Essay

What is meant by "convergence" of real and digital worlds? What are some of the marketing actions a brand manager can take to exploit the convergence?

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Definitions:

Bargaining Climate

The environment or conditions under which negotiation or bargaining occurs, including attitudes, relationships, and the surrounding context.

Verbal Negotiation Tactics

Strategies used in dialogue to persuade or influence an opposing party to reach a desirable outcome or agreement.

Warning

A statement or event that indicates a possible or impending danger, problem, or other unpleasant situation.

Threat

Anything that poses a potential danger to the safety, security, or well-being of individuals or organizations.