Which of the Following Statements About the Role of Social

question 62

Multiple Choice

Which of the following statements about the role of social media for PepsiCo's "Friend Finder" is most accurate?

• A)The purpose of the video was to reinvigorate sales of the Diet Pepsi brand.
• B)Advertising the "Friend Finder" video on Facebook made sense since so many people look up old friends on this site.
• C)Pepsi created a series of tweets describing the rekindling of the relationship between Selena Gomez and Justin Bieber.
• D)The Pepsi "Friend Finder" YouTube video prompted users to download an app that let them find lost friends at music festivals via drone.
• E)"Friend Finder" was an expensive failure for Pepsi,failing to connect with consumers.

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Definitions:

Fraternal Twins

Twins that develop from two different eggs fertilized by two different sperm, making them genetically as similar as regular siblings.

Viral Theory

A scientific theory that explains the cause of certain diseases as being due to viruses, microorganisms that invade and replicate within living cells, leading to illness.

Prenatal

Pertaining to the period or development before birth; during the pregnancy.

Diathesis-stress

A psychological theory that explains disorder as the result of an interaction between a pre-dispositional vulnerability and stress caused by life experiences.