The Consumer Sales Promotion That Involves the Use of a Brand-Name

question 276

Multiple Choice

The consumer sales promotion that involves the use of a brand-name product in a movie, television show, video game, or a commercial for another product is referred to as

• A) co-branding.
• B) a subliminal tie-in.
• C) product placement.
• D) a partnership promotion.
• E) product parallelism.

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Definitions:

Multiple Aspects

Refers to considering or examining a subject, idea, or situation from varied viewpoints or components.

Self-Narrative

A coherent life story that connects one’s past, present, and possible future.

Past, Present, Future

Three temporal dimensions that represent time: the past is what has already happened, the present is the current moment, and the future is what has yet to occur.

Redemption Story

A narrative wherein the protagonist overcomes adversity or wrongdoings and achieves personal growth or reconciliation.