The Average Number of Times a Person in the Target

question 105

Multiple Choice

The average number of times a person in the target audience is exposed to an advertisement is referred to as

• A) the exposure rate.
• B) GRPs.
• C) frequency.
• D) the coverage rate.
• E) CPM.

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Definitions:

Cash Flows

The summed total of money flowing in and out of an enterprise, notably in terms of affecting its liquid assets.

Financing Activities

Transactions and events where a business raises funds to support its operations and expansions, typically involving debt or equity.

Issuing Debt

The process by which a company or governmental entity raises funds by selling bonds, notes, or other financial instruments to creditors.

Cash Dividends

Payments made by a corporation to its shareholder members from its current or retained earnings.