Companies Such as Hewlett-Packard and Frito-Lay Routinely Monitor Blogs to Gain

question 142

Multiple Choice

Companies such as Hewlett-Packard and Frito-Lay routinely monitor blogs to gain insight into

• A)popular trends among members of the over-65 market.
• B)technological advancements that can be used to promote their brands.
• C)new slang terms to create more effective advertisement copy.
• D)recruiting prospective employees.
• E)customer complaints and suggestions.

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Definitions:

Variable Costs

Expenses that change in proportion to the level of production or sales activities, such as raw materials and direct labor costs.

Actual Costs

The real costs incurred in the production of goods or the provision of services.

Revenue Variance

The difference between actual revenue and budgeted or forecasted revenue, indicating the performance of a business.

Flexible Budget

A budget that adjusts or flexes with changes in volume or activity, allowing for more accurate budgeting in variable operational conditions.