While Both Traditional Media and Social Media Can Reach Either

question 147

Multiple Choice

While both traditional media and social media can reach either a large audience or a niche audience,social media are different from traditional media because

• A)production of traditional media requires specialized skills and a team of people.
• B)social media are rejected by older and less affluent target markets.
• C)social media only reach niche audiences.
• D)social media are relatively expensive to produce.
• E)the content of social media cannot be altered after publication.

---

Definitions:

Effect Sizes

A quantitative measure of the magnitude of a phenomenon or the strength of relationship between variables, often used in statistical analysis to understand the importance of study findings.

Core Motive

The fundamental driving force or underlying goal behind an individual's actions and behaviors.

Human Personality

The combination of characteristics or qualities that form an individual's distinctive character.

Striving for Superiority

A concept in Adlerian psychology that refers to the motivation to achieve personal improvement and mastery over challenges.