To Create a Successful Advertising Campaign on Facebook,a Good Strategy

question 20

Multiple Choice

To create a successful advertising campaign on Facebook,a good strategy is for a brand manager to use it to

• A)create ads that will appear in a specified,strategic position on every page when users log into their profiles.
• B)create and send an e-mail message to every registered Facebook user.
• C)create video ads with a funny,engaging,character spokesperson for the brand that will capture users' attention and go viral.
• D)create ads that incorporate controversial topics such as religion and politics to get Facebook users to "like" their page.
• E)create a Facebook profile for every employee to show Facebook users the professionalism and dedication of the marketing team.

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Definitions:

Social Media

Digital platforms that enable users to create, share, or exchange information, ideas, and content in virtual communities and networks.

Microblogging

A form of blogging that allows users to publish short messages or updates, which can include text, links, and multimedia, to share with a network of followers.

Networking Tool

Platforms, applications, or techniques used to connect, interact, and build relationships with professionals or peers.

Virtual Community

An online social network of individuals who interact through specific social media, guided by common interests or shared values.