An Active Receiver Who Is "Delighted" with the Brand Advertised

question 8

Multiple Choice

An active receiver who is "delighted" with the brand advertised and sends messages to his or her online friends about the brand is referred to as a(n)

• A)expert.
• B)follower.
• C)end receiver.
• D)traditional consumer.
• E)evangelist.

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Definitions:

Channel Practices

The strategies and activities firms use in selecting, managing, and motivating individual channel members and evaluating their effectiveness.

Economic Influence

The impact that economic factors, policies, and conditions have on the behavior of individuals, businesses, and governments.

Channel Captain

Denotes a leading entity, typically a dominant retailer or manufacturer, that exercises control over the distribution channel by setting standards, policies, and practices.

Purchasing Volume

The quantity of goods or services bought, often considered in terms of the discounts or benefits it can secure.