In Using Social Media,a Brand Manager Tries to Select and Use

question 69

Multiple Choice

In using social media,a brand manager tries to select and use one or more social networks from the hundreds that exist.This often entails assessing ________ and the characteristics of a site's visitors.

• A)the availability of a social network to run apps
• B)the ability of the site to be measured in terms of its sales,profitability,distribution density,and other performance metrics
• C)the number of users or unique visitors to the website
• D)the ability of the social network to pull controversial content
• E)the site's ability to present the results of keyword searches to improve the odds of a firm's products showing up in user searches

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Definitions:

Common Liability

A legal responsibility shared among multiple parties, often in cases of negligence where each party is held responsible for a portion of the damages.

Inspect The Books

The act of examining the financial records of an organization to ensure accuracy and compliance with relevant rules and laws.

Managing Partner

The executive in a partnership responsible for daily operations, decision-making, and overall management.

Fraud

Deliberate deception to secure unfair or unlawful gain, or to deprive a victim of a legal right.